{"id":81784,"date":"2026-06-29T20:09:28","date_gmt":"2026-06-29T23:09:28","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=81784"},"modified":"2026-06-29T20:09:29","modified_gmt":"2026-06-29T23:09:29","slug":"forum-b2b-reune-lideres-de-nokia-claro-vivo-e-schneider-electric-para-discutir-crescimento-e-inovacao","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/forum-b2b-reune-lideres-de-nokia-claro-vivo-e-schneider-electric-para-discutir-crescimento-e-inovacao\/","title":{"rendered":"F\u00f3rum B2B re\u00fane l\u00edderes de Nokia, Claro, Vivo e Schneider Electric para discutir crescimento e inova\u00e7\u00e3o"},"content":{"rendered":"\n<p><em>Evento promovido pela Live University | Instituto Brasileiro de Intelig\u00eancia de Mercado (Ibramerc) acontece nos dias 6 e 7 de julho, em S\u00e3o Paulo, reunindo executivos para discutir IA e novas estrat\u00e9gias de gera\u00e7\u00e3o de receita<\/em><\/p>\n\n\n\n<p>Recurso mais cobi\u00e7ado da atualidade, a Intelig\u00eancia Artificial tem sido a respons\u00e1vel pelas principais tend\u00eancias de inova\u00e7\u00e3o nas empresas. Com exig\u00eancias mais complexas de venda e avan\u00e7o tecnol\u00f3gico, organiza\u00e7\u00f5es B2B enfrentam um desafio comum: tornar a necessidade de crescimento sustent\u00e1vel a m\u00e9dio e longo prazo.\u00a0<\/p>\n\n\n\n<p>Para discutir poss\u00edveis caminhos, a Live University | Instituto Brasileiro de Intelig\u00eancia de Mercado (Ibramerc) promove, nos pr\u00f3ximos dias 6 e 7 de julho, no Grand Mercure Hotel, na Vila Ol\u00edmpia, o F\u00f3rum B2B, encontro que reunir\u00e1 executivos de todo o pa\u00eds para compartilhar experi\u00eancias, cases e estrat\u00e9gias voltados \u00e0 gera\u00e7\u00e3o de receita e expans\u00e3o empresarial. Segundo Henrique Gasperoni, CEO da Live, o crescimento deixou de ser responsabilidade exclusiva das \u00e1reas de Vendas, Marketing e Customer Success, tornando-se um plano global das companhias. \u201cHoje, \u00e1reas que antes atuavam de forma independente precisam atuar integradas, apoiadas por dados e tecnologia. Nosso objetivo \u00e9 promover conex\u00f5es e impulsionar trocas inteligentes entre grandes refer\u00eancias profissionais especialmente no B2B\u201d, afirma Gasperoni.\u00a0<\/p>\n\n\n\n<p>Durante os dois dias de programa\u00e7\u00e3o, os participantes ter\u00e3o acesso a palestras e mesas com temas como defini\u00e7\u00e3o de ICP, constru\u00e7\u00e3o de pipeline previs\u00edvel, posicionamento e gera\u00e7\u00e3o de demanda, qualifica\u00e7\u00e3o e gest\u00e3o de oportunidades, reten\u00e7\u00e3o e expans\u00e3o de clientes. Tamb\u00e9m ser\u00e3o debatidos\u00a0<em>playbooks\u00a0<\/em>e modelos operacionais, enquanto a integra\u00e7\u00e3o entre CRM, automa\u00e7\u00e3o e BI, al\u00e9m do uso de IA na prioriza\u00e7\u00e3o de decis\u00f5es.\u00a0<\/p>\n\n\n\n<p>Entre os destaques est\u00e3o o Vice-Presidente de Marketing e Sustentabilidade da Schneider Electric, Arthur Wong; o Head de Marketing Brasil & Latam da Nokia, Felipe Garcia; o Head de Data Analytics da Claro, Jo\u00e3o Del Nero; al\u00e9m de executivos de organiza\u00e7\u00f5es como Vivo, Cielo, Panasonic, Decolar, iFood, Fogo de Ch\u00e3o, Banco BS2, CostaFoods, Instituto Ayrton Senna e Cemig SIM.\u00a0<\/p>\n\n\n\n<p>Tamb\u00e9m ser\u00e1 divulgado um estudo in\u00e9dito conduzido pela Live University | Instituto Brasileiro de Intelig\u00eancia de Mercado (Ibramerc) sobre maturidade tecnol\u00f3gica e crescimento B2B no Brasil. O levantamento re\u00fane percep\u00e7\u00f5es de profissionais de n\u00edveis operacional, gerencial e executivo de m\u00e9dias e grandes empresas, avaliando solu\u00e7\u00f5es de marketing, automa\u00e7\u00e3o de processos, uso de IA e pr\u00e1ticas de governan\u00e7a tecnol\u00f3gica. A pesquisa tamb\u00e9m investiga os principais desafios enfrentados pelas organiza\u00e7\u00f5es, como rela\u00e7\u00e3o Marketing-Vendas, qualidade dos dados, dimens\u00e3o de resultados e prioridades de investimento em tecnologia, resultando na cria\u00e7\u00e3o dos \u00cdndices de Maturidade Tecnol\u00f3gica tanto para Marketing, quanto para Vendas, indicador que mensura a evolu\u00e7\u00e3o digital dos participantes. Para Gasperoni, a complexidade da atual jornada de compra exige uma abordagem cada vez mais integrada entre estrat\u00e9gia, tecnologia e desenvolvimento humano. \u201cA Live University atua justamente conectando l\u00edderes das maiores organiza\u00e7\u00f5es do pa\u00eds por meio de forma\u00e7\u00e3o executiva, treinamentos corporativos e um ecossistema de parceiros que estimula networking e troca de conhecimento de alto n\u00edvel. O F\u00f3rum B2B \u00e9 uma extens\u00e3o desse prop\u00f3sito: reunir executivos para compartilhar experi\u00eancias, criar conex\u00f5es estrat\u00e9gicas e impulsionar a evolu\u00e7\u00e3o dos neg\u00f3cios\u201d, finaliza.<\/p>\n\n\n\n<p><strong>Servi\u00e7o:\u00a0<\/strong><\/p>\n\n\n\n<p>F\u00f3rum B2B 2026<\/p>\n\n\n\n<p>Data: 6 e 7 de julho de 2026<\/p>\n\n\n\n<p>Local: hall de eventos do Grand Mercure Hotel<\/p>\n\n\n\n<p>Endere\u00e7o: R. Olimp\u00edadas, 205, Vila Ol\u00edmpia, S\u00e3o Paulo<\/p>\n\n\n\n<p>Informa\u00e7\u00f5es e inscri\u00e7\u00f5es:\u00a0<a href=\"https:\/\/ibramerc.liveuniversity.com\/forumb2b\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ibramerc.liveuniversity.com\/forumb2b<\/a><\/p>\n\n\n\n<p>Contato para a imprensa:\u00a0<a href=\"mailto:isabel@mondonipress.com.br\">isabel@mondonipress.com.br<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evento promovido pela Live University | Instituto Brasileiro de Intelig\u00eancia de Mercado (Ibramerc) acontece nos dias 6 e 7 de julho, em&#8230;<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12261],"tags":[],"ppma_author":[13239],"class_list":{"0":"post-81784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-b2b"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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