{"id":82307,"date":"2026-07-08T17:48:18","date_gmt":"2026-07-08T20:48:18","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=82307"},"modified":"2026-07-08T17:48:19","modified_gmt":"2026-07-08T20:48:19","slug":"no-ano-do-centenario-teka-destaca-a-linha-profiline-na-37a-edicao-do-encatho-exprotel-em-florianopolis","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/no-ano-do-centenario-teka-destaca-a-linha-profiline-na-37a-edicao-do-encatho-exprotel-em-florianopolis\/","title":{"rendered":"No ano do centen\u00e1rio, Teka\u00a0destaca a linha\u00a0Profiline\u00a0na 37\u00aa edi\u00e7\u00e3o do\u00a0Encatho\u00a0&#038;\u00a0Exprotel, em Florian\u00f3polis\u00a0"},"content":{"rendered":"\n<p>Celebrando o marco hist\u00f3rico de 100 anos de funda\u00e7\u00e3o como uma das principais refer\u00eancias da Am\u00e9rica Latina em artigos de cama, mesa e banho, a\u00a0<a href=\"https:\/\/www.teka.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Teka<\/strong><\/a>\u00a0confirma sua participa\u00e7\u00e3o como expositora de destaque na 37\u00aa edi\u00e7\u00e3o do\u00a0Encatho\u00a0&\u00a0Exprotel.\u00a0O evento, consolidado como o maior encontro anual da Hotelaria e do Turismo do Sul do Brasil, ocorrer\u00e1 entre os dias 11 e 13 de agosto no CentroSul, em Florian\u00f3polis (SC). Promovida pela Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Hot\u00e9is de Santa Catarina (ABIH-SC), a jornada reunir\u00e1 as principais lideran\u00e7as, fornecedores e mentes vision\u00e1rias do trade em um palco de inova\u00e7\u00f5es e conex\u00f5es estrat\u00e9gicas.\u00a0<\/p>\n\n\n\n<p>A ind\u00fastria t\u00eaxtil\u00a0que \u00e9 l\u00edder no segmento\u00a0da\u00a0<a href=\"https:\/\/grupoodp.com.br\/teka-leva-padrao-da-hotelaria-de-luxo-para-hospitais\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hotelaria<\/strong><\/a>, desempenha papel crucial na primeira impress\u00e3o e na fideliza\u00e7\u00e3o do h\u00f3spede. A qualidade do conforto t\u00e9rmico e t\u00e1til, somada \u00e0 sofistica\u00e7\u00e3o est\u00e9tica nos quartos e banheiros, tem o poder de transformar estadias em verdadeiras experi\u00eancias na arte do bem receber. Ciente desta responsabilidade, a Teka\u00a0apresentar\u00e1 no evento produtos da linha profissional\u00a0Profiline, desenvolvida sob medida para atender aos rigorosos crit\u00e9rios e \u00e0s crescentes expectativas do mercado corporativo.\u00a0<\/p>\n\n\n\n<p><strong>Diferenciais competitivos<\/strong>\u00a0<\/p>\n\n\n\n<p>Os produtos da linha\u00a0Profiline\u00a0s\u00e3o reconhecidos pelo alto desempenho operacional, garantindo excelente resist\u00eancia a lavagens industriais sucessivas e otimiza\u00e7\u00e3o de custos para os meios de hospedagem, sem\u00a0abrir m\u00e3o da\u00a0eleg\u00e2ncia e do\u00a0toque acolhedor. A estrat\u00e9gia de expans\u00e3o da marca tem levado com consist\u00eancia esses mesmos diferenciais competitivos aos exigentes segmentos de\u00a0motelaria\u00a0e hotelaria hospitalar, consolidando a atua\u00e7\u00e3o da empresa em canais especializados de alta performance.\u00a0<\/p>\n\n\n\n<p>O 37\u00ba\u00a0Encatho\u00a0&\u00a0Exprotel\u00a0oferecer\u00e1 insights de vanguarda essenciais para moldar o futuro da hospitalidade nacional.\u00a0Para\u00a0o CEO\u00a0da Teka,\u00a0Rog\u00e9rio Marques,\u00a0a participa\u00e7\u00e3o refor\u00e7a uma atua\u00e7\u00e3o consolidada ao longo de d\u00e9cadas, marcada por protagonismo e conex\u00e3o direta com as demandas do setor. \u201c\u00c9\u00a0uma oportunidade de refor\u00e7ar, junto ao mercado, aquilo que orienta o nosso trabalho di\u00e1rio: desenvolver enxovais que atendam \u00e0s exig\u00eancias da hotelaria profissional com consist\u00eancia, durabilidade e conforto. Com a linha\u00a0Profiline, mostramos na pr\u00e1tica como \u00e9 poss\u00edvel aliar qualidade superior a uma performance que acompanha a rotina intensa de hot\u00e9is, mot\u00e9is e resorts em todo o pa\u00eds\u201d, avalia.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrando o marco hist\u00f3rico de 100 anos de funda\u00e7\u00e3o como uma das principais refer\u00eancias da Am\u00e9rica Latina em artigos de cama, mesa&#8230;<\/p>\n","protected":false},"author":30,"featured_media":82308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[],"ppma_author":[13239],"class_list":{"0":"post-82307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No ano do centen\u00e1rio, Teka\u00a0destaca a linha\u00a0Profiline\u00a0na 37\u00aa edi\u00e7\u00e3o do\u00a0Encatho\u00a0&amp;\u00a0Exprotel, em Florian\u00f3polis\u00a0 - 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