{"id":83779,"date":"2026-08-11T18:24:05","date_gmt":"2026-08-11T21:24:05","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=83779"},"modified":"2026-08-11T18:24:05","modified_gmt":"2026-08-11T21:24:05","slug":"ainda-em-agosto-industria-e-lojistas-ja-se-preparam-para-o-natal","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/ainda-em-agosto-industria-e-lojistas-ja-se-preparam-para-o-natal\/","title":{"rendered":"Ainda em agosto, ind\u00fastria e lojistas j\u00e1 se preparam para o Natal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Enquanto o consumidor final ainda n\u00e3o pensa no Natal, lojistas de decora\u00e7\u00e3o, presentes e utilidades dom\u00e9sticas j\u00e1 fecham pedidos e negociam estoque para a data. O movimento fica evidente na Abup Show, principal feira de neg\u00f3cios do setor no pa\u00eds, que ocorre de 10 a 13 de agosto. No evento, marcas lan\u00e7am cole\u00e7\u00f5es natalinas e condi\u00e7\u00f5es comerciais com meses de anteced\u00eancia. Um exemplo \u00e9 a Appel Home, que far\u00e1 na feira o lan\u00e7amento oficial de sua cole\u00e7\u00e3o de Natal e apresentar\u00e1 uma a\u00e7\u00e3o de Black Friday exclusiva para lojistas (B2B) garantirem os estoques do per\u00edodo mais movimentado do ano.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Poss\u00edveis \u00e2ngulos para a mat\u00e9ria:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por que a ind\u00fastria de decora\u00e7\u00e3o e presentes trabalha com meses de anteced\u00eancia em rela\u00e7\u00e3o ao consumidor final;<\/li>\n\n\n\n<li>O papel de feiras de neg\u00f3cios, como a Abup Show, nesse calend\u00e1rio antecipado;<\/li>\n\n\n\n<li>Estrat\u00e9gias de Natal pensadas para o varejo (B2B), e n\u00e3o para o consumidor final.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fonte dispon\u00edvel:<\/strong>\u00a0Rafael Appel, CEO da Appel Home, pode falar sobre a l\u00f3gica de antecipa\u00e7\u00e3o do setor, a import\u00e2ncia da Abup Show para a estrat\u00e9gia da marca e os detalhes da cole\u00e7\u00e3o de Natal e da a\u00e7\u00e3o de Black Friday B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enquanto o consumidor final ainda n\u00e3o pensa no Natal, lojistas de decora\u00e7\u00e3o, presentes e utilidades dom\u00e9sticas j\u00e1 fecham pedidos e negociam estoque&#8230;<\/p>\n","protected":false},"author":30,"featured_media":83780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[],"ppma_author":[13239],"class_list":["post-83779","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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