{"id":85040,"date":"2026-09-02T20:46:23","date_gmt":"2026-09-02T23:46:23","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=85040"},"modified":"2026-09-02T20:46:23","modified_gmt":"2026-09-02T23:46:23","slug":"como-evitar-o-leadership-gap-mentora-americana-aicha-bascaro-palestra-no-congresso-somos-multi-em-sp","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/como-evitar-o-leadership-gap-mentora-americana-aicha-bascaro-palestra-no-congresso-somos-multi-em-sp\/","title":{"rendered":"Como evitar o &#8216;leadership gap&#8217;: mentora americana Aicha Bascaro palestra no Congresso Somos Multi em SP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aicha Bascaro, fundadora da American Franchise Academy \u00e9 uma das palestrantes da\u00a0<strong>3\u00aa edi\u00e7\u00e3o do Congresso Somos Multi<\/strong>, no dia\u00a0<strong>15 de setembro<\/strong>, em S\u00e3o Paulo. Com a palestra \u201cL\u00edderes que criam l\u00edderes: como desenvolver a pr\u00f3xima gera\u00e7\u00e3o de gestores\u201d, a mentora americana vai falar sobre um problema comum entre multifranqueados: a dist\u00e2ncia entre o dono e a execu\u00e7\u00e3o aumenta, mas a camada de lideran\u00e7a nem sempre cresce junto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Aicha, no come\u00e7o de uma opera\u00e7\u00e3o de franquia, \u00e9 natural que o franqueado esteja muito pr\u00f3ximo do dia a dia. Ele conhece os clientes, acompanha a equipe, resolve problemas e sabe o que acontece em cada turno. O problema aparece quando a empresa cresce, mas o papel do dono permanece o mesmo<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0<\/strong>\u201cAcontece muito do franqueado se transformando em um \u201csuper gerente geral\u201d \u2014 algu\u00e9m que continua centralizando decis\u00f5es e resolvendo problemas de cada unidade, em vez de assumir de fato o papel de l\u00edder de uma organiza\u00e7\u00e3o\u201d, explica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que surge o chamado\u00a0<em>leadership gap<\/em>: uma lacuna entre quem \u00e9 dono do neg\u00f3cio e quem est\u00e1 respons\u00e1vel por transformar a estrat\u00e9gia em execu\u00e7\u00e3o nas unidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse assunto ser\u00e1 amplamente discutido durante o Congresso Somos Multi que \u00e9 o maior evento do Brasil voltado para franqueados e multifranqueados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Servi\u00e7o<\/strong><br><strong>3\u00ba Congresso Somos Multi<\/strong><br><strong>Data:<\/strong>\u00a015 de setembro<br><strong>Hor\u00e1rio:<\/strong>\u00a0a partir das 8h<br><strong>Local:<\/strong>\u00a0Nubank Parque \u2013 \u00c1gua Branca, S\u00e3o Paulo<br><strong>Informa\u00e7\u00f5es:<\/strong>\u00a0<a href=\"http:\/\/www.somosmulti.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.somosmulti.com.br<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aicha Bascaro, fundadora da American Franchise Academy \u00e9 uma das palestrantes da\u00a03\u00aa edi\u00e7\u00e3o do Congresso Somos Multi, no dia\u00a015 de setembro, em&#8230;<\/p>\n","protected":false},"author":47,"featured_media":85041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973],"tags":[],"ppma_author":[13248],"class_list":["post-85040","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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