{"id":86022,"date":"2026-09-22T19:48:50","date_gmt":"2026-09-22T22:48:50","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=86022"},"modified":"2026-09-22T19:48:51","modified_gmt":"2026-09-22T22:48:51","slug":"diretoria-da-sorvetes-frosty-participa-da-ice-cream-china-2026","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/diretoria-da-sorvetes-frosty-participa-da-ice-cream-china-2026\/","title":{"rendered":"Diretoria da Sorvetes Frosty participa da Ice Cream China 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Miss\u00e3o internacional da rede busca prospec\u00e7\u00e3o de fornecedores, benchmarking e mapeamento de novas tecnologias para impulsionar a opera\u00e7\u00e3o e a produ\u00e7\u00e3o industrial<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diretoria executiva da Sorvetes Frosty est\u00e1 em miss\u00e3o internacional na China para uma agenda focada em inova\u00e7\u00e3o, expans\u00e3o de mercado e fortalecimento da cadeia de suprimentos. A comitiva da rede nordestina \u00e9 composta pelo CEO, Edgard Filipe; pelo Presidente do Conselho, Edgard J\u00fanior; pelo Diretor de Ind\u00fastria, Manoel Pontes; e pelo Diretor de Supply Chain, Rodrigo Caff\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O itiner\u00e1rio inclui visitas t\u00e9cnicas, reuni\u00f5es com parceiros estrat\u00e9gicos, prospec\u00e7\u00e3o de novos fornecedores e pesquisas de mercado. Entre os compromissos centrais da viagem est\u00e1 a participa\u00e7\u00e3o do grupo na Ice Cream China 2026, uma das maiores e mais relevantes feiras do setor de gelados no mundo. Durante os tr\u00eas dias de evento (16 a 18 de setembro), os executivos acompanharam de perto os principais lan\u00e7amentos em insumos, equipamentos de ponta, processos industriais de alta efici\u00eancia, solu\u00e7\u00f5es log\u00edsticas e tend\u00eancias globais de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A imers\u00e3o no mercado chin\u00eas visa absorver boas pr\u00e1ticas e tecnologias capazes de otimizar a capacidade fabril e sustentar os pr\u00f3ximos passos do plano de expans\u00e3o da marca. Para Edgard Filipe, CEO da Sorvetes Frosty, a viagem representa um marco essencial na busca cont\u00ednua por efici\u00eancia operacional e inova\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstar no ecossistema de um dos mercados mais din\u00e2micos e tecnol\u00f3gicos do mundo \u00e9 fundamental para nosso futuro como empresa. A participa\u00e7\u00e3o na feira e a agenda de benchmarking nos permitem antecipar tend\u00eancias, conectar a nossa ind\u00fastria ao que h\u00e1 de mais moderno em equipamentos e insumos, e buscar solu\u00e7\u00f5es que tragam ainda mais efici\u00eancia para a nossa opera\u00e7\u00e3o. \u00c9 um movimento estrat\u00e9gico para garantir que a Frosty continue crescendo com alto padr\u00e3o industrial e entregando a melhor experi\u00eancia ao nosso consumidor\u201d, exalta o CEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miss\u00e3o internacional da rede busca prospec\u00e7\u00e3o de fornecedores, benchmarking e mapeamento de novas tecnologias para impulsionar a opera\u00e7\u00e3o e a produ\u00e7\u00e3o industrial&#8230;<\/p>\n","protected":false},"author":47,"featured_media":86023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[],"ppma_author":[13248],"class_list":["post-86022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-informacoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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