{"id":86302,"date":"2026-09-25T19:40:51","date_gmt":"2026-09-25T22:40:51","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=86302"},"modified":"2026-09-25T19:40:52","modified_gmt":"2026-09-25T22:40:52","slug":"5a-edicao-do-roadshow-i-love-italian-wines-realizada-em-quatro-capitais-recebe-1200-visitantes","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/5a-edicao-do-roadshow-i-love-italian-wines-realizada-em-quatro-capitais-recebe-1200-visitantes\/","title":{"rendered":"5\u00aa edi\u00e7\u00e3o do roadshow I Love Italian Wines, realizada\u00a0em quatro capitais, recebe 1200 visitantes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Organizadora do evento, Ag\u00eancia ICE deve incluir, em 2027,\u00a0<\/strong><strong>Santa Catarina, Pernambuco ou Cear\u00e1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promovida pela Ag\u00eancia ICE e realizada com a colabora\u00e7\u00e3o das feiras Vinitaly e Wine South America em quatro capitais, entre os dias 11 e 18 de setembro, a 5\u00aa edi\u00e7\u00e3o do roadshow <em>I Love Italian Wines<\/em> recebeu 1200 compradores de bares, hot\u00e9is, restaurantes, supermercados, emp\u00f3rios, distribuidoras e importadoras, interessados em conhecer ou revisitar o melhor da produ\u00e7\u00e3o vin\u00edcola da It\u00e1lia, o maior produtor e exportador mundial de vinhos. O aumento em rela\u00e7\u00e3o ao total de visitantes de 2025 foi de mais de 70%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O evento passou por Bras\u00edlia, Rio de Janeiro, S\u00e3o Paulo e, pela primeira, vez Curitiba. Desde sua primeira edi\u00e7\u00e3o, em 2022, o roadshow \u00e9 sempre realizado em S\u00e3o Paulo. Rio de Janeiro passou a integrar a agenda a partir da segunda edi\u00e7\u00e3o e, a partir da terceira, uma outra cidade itinerante passou a fazer parte do calend\u00e1rio. Em 2026, Bras\u00edlia integrou as etapas fixas do Roadshow, que passou a ter quatro etapas, encerrando o percurso em Curitiba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2027, al\u00e9m de Bras\u00edlia, Rio de Janeiro e S\u00e3o Paulo, o evento dever\u00e1 passar por Santa Catarina, Pernambuco ou Cear\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nas quatro etapas, al\u00e9m da exposi\u00e7\u00e3o de cerca de 600 r\u00f3tulos de aproximadamente 60 importadoras e vin\u00edcolas \u2013 muitas da quais in\u00e9ditas no Brasil \u2013 de praticamente todas as regi\u00f5es italianas, foram promovidas duas masterclass por cidade, com a participa\u00e7\u00e3o de convidados, jornalistas e influenciadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I Love Italian Wines <\/em>\u00e9 uma iniciativa da ICE \u2013 Ag\u00eancia para a Promo\u00e7\u00e3o no Exterior e a Internacionaliza\u00e7\u00e3o das Empresas Italianas (ITA | Italian Trade Agency) \u2013 que atua no exterior como Departamento para a Promo\u00e7\u00e3o de Interc\u00e2mbios da Embaixada da It\u00e1lia -, em parceria com as feiras Vinitaly e Wine South America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento oficial do evento, ocorrido no dia 9 de setembro, reuniu Stevie Kim, idealizadora da Vinitaly International Academy, e quatro Italian Wine Ambassadors l\u00e1 formados \u2013 M\u00e1rio M\u00e1rcio Lescano J\u00fanior, Lupa Santiago, Bernardo Pinto e Julyana Fiorin, que conduziram uma inusitada degusta\u00e7\u00e3o \u00e0s cegas com 8 r\u00f3tulos selecionados entre os colocados em exposi\u00e7\u00e3o no festival.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizadora do evento, Ag\u00eancia ICE deve incluir, em 2027,\u00a0Santa Catarina, Pernambuco ou Cear\u00e1 Promovida pela Ag\u00eancia ICE e realizada com a colabora\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":42,"featured_media":86303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13248],\"author_categories\":{\"13248\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13248,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[2017],"tags":[],"ppma_author":[13248],"class_list":["post-86302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-informacoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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