{"id":86433,"date":"2026-09-29T17:14:07","date_gmt":"2026-09-29T20:14:07","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=86433"},"modified":"2026-09-29T17:14:08","modified_gmt":"2026-09-29T20:14:08","slug":"onde-esta-o-torcedor-olimpico","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/onde-esta-o-torcedor-olimpico\/","title":{"rendered":"Onde est\u00e1 o torcedor ol\u00edmpico?"},"content":{"rendered":"\n

Especialistas discutem audi\u00eancia, dados e novos investimentos no esporte
Painel na COB Expo 2026 debate como o comportamento do p\u00fablico, a gera\u00e7\u00e3o de dados e as estrat\u00e9gias de patroc\u00ednio podem ampliar o mercado das modalidades ol\u00edmpicas
Audi\u00eancia, comportamento e novas oportunidades de investimento no esporte estar\u00e3o no centro do debate promovido pelo Lance! durante a COB Expo 2026. O painel \u201cOnde est\u00e1 o torcedor ol\u00edmpico: audi\u00eancia, dados e o novo mapa de investimento no esporte\u201d integra a programa\u00e7\u00e3o do evento, realizado entre 30 de setembro e 4 de outubro, no Pro Magno Centro de Eventos, em S\u00e3o Paulo.<\/p>\n\n\n\n


A discuss\u00e3o reunir\u00e1 profissionais ligados \u00e0 m\u00eddia esportiva, ao mercado financeiro e ao marketing esportivo, para analisar o cen\u00e1rio das modalidades ol\u00edmpicas fora do per\u00edodo dos jogos e os fatores que influenciam a decis\u00e3o de investimento no setor
A conversa ter\u00e1 participa\u00e7\u00e3o de Andr\u00e9 Carbone, jornalista com 20 anos de experi\u00eancia no esporte e editor respons\u00e1vel pela equipe do Lance! em S\u00e3o Paulo. Pelo ve\u00edculo, o debate parte das transforma\u00e7\u00f5es no consumo de esporte e da an\u00e1lise de audi\u00eancia para discutir a exist\u00eancia de uma demanda que vai al\u00e9m do futebol.<\/p>\n\n\n\n

\"Cr\u00e9ditos
Cr\u00e9ditos da Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n


Tamb\u00e9m participam Marco Fran\u00e7a, s\u00f3cio-fundador da Auddas, com mais de 20 anos de experi\u00eancia em Investment Banking, Finan\u00e7as, M&A, Private Equity e Governan\u00e7a Corporativa, e Fabio Wolff, s\u00f3cio-diretor da Wolff Sports & Marketing e profissional com 29 anos de experi\u00eancia nos mercados de marketing e neg\u00f3cios esportivos.<\/p>\n\n\n\n


A media\u00e7\u00e3o ser\u00e1 de L\u00edvia Nepomuceno, jornalista esportiva e apresentadora. Com passagem pelo Fox Sports e atualmente no time da Band, L\u00edvia acumula experi\u00eancia em cobertura de grandes eventos, transmiss\u00f5es ao vivo e produ\u00e7\u00e3o de conte\u00fado esportivo para diferentes plataformas.<\/p>\n\n\n\n


Entre os temas previstos est\u00e3o as mudan\u00e7as no consumo de conte\u00fado esportivo, o desafio de manter a visibilidade das modalidades ol\u00edmpicas fora dos ciclos de grandes competi\u00e7\u00f5es, os crit\u00e9rios utilizados por empresas na decis\u00e3o de investimentos em esporte e o papel dos dados na aproxima\u00e7\u00e3o entre torcedores, propriedades esportivas e marcas.
\u201cOnde est\u00e1 o torcedor ol\u00edmpico?\u201d ser\u00e1, portanto, o ponto de partida para uma discuss\u00e3o mais ampla sobre o futuro do mercado esportivo brasileiro, quem acompanha essas modalidades, como esse p\u00fablico se relaciona com o conte\u00fado e quais caminhos podem aproxim\u00e1-lo das marcas e dos investidores.<\/p>\n\n\n\n


O evento re\u00fane mais de 100 expositores, 200 palestrantes, 60 cursos e 20 experi\u00eancias, com expectativa de mais de 90 mil visitantes durante os cinco dias de evento.<\/p>\n","protected":false},"excerpt":{"rendered":"

Especialistas discutem audi\u00eancia, dados e novos investimentos no esportePainel na COB Expo 2026 debate como o comportamento do p\u00fablico, a gera\u00e7\u00e3o de…<\/p>\n","protected":false},"author":32,"featured_media":86435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13237],\"author_categories\":{\"13237\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13237,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[12577],"tags":[],"ppma_author":[13237],"class_list":["post-86433","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destaques"],"yoast_head":"\nOnde est\u00e1 o torcedor ol\u00edmpico? - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/onde-esta-o-torcedor-olimpico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onde est\u00e1 o torcedor ol\u00edmpico? 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