{"id":86781,"date":"2026-10-05T17:23:08","date_gmt":"2026-10-05T20:23:08","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=86781"},"modified":"2026-10-05T17:23:08","modified_gmt":"2026-10-05T20:23:08","slug":"priscilla-bueno-assume-lideranca-global-da-craft","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/priscilla-bueno-assume-lideranca-global-da-craft\/","title":{"rendered":"Priscilla Bueno assume lideran\u00e7a global da Craft"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>S\u00f3cia e integrante do Conselho de Administra\u00e7\u00e3o, executiva assume como CEO de uma opera\u00e7\u00e3o com 36 escrit\u00f3rios em 11 pa\u00edses e 1.200 profissionais<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priscilla Bueno assumiu na \u00faltima quinta-feira, dia 1\u00ba de outubro, como CEO global da Craft, multinacional brasileira de transporte internacional de cargas e parceira neutra dos agentes de carga. A nomea\u00e7\u00e3o sucede uma transi\u00e7\u00e3o planejada com Marcellus Hansford e Marcio Dias e d\u00e1 continuidade \u00e0 estrat\u00e9gia de crescimento da companhia, que completar\u00e1 30 anos em 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo de quase 21 anos na Craft, Priscilla construiu uma trajet\u00f3ria da opera\u00e7\u00e3o ao Conselho de Administra\u00e7\u00e3o. Liderou a cria\u00e7\u00e3o e o desenvolvimento de linhas de neg\u00f3cio, come\u00e7ando pelo produto a\u00e9reo e ampliando sua atua\u00e7\u00e3o para FCL Importa\u00e7\u00e3o e\u00a0<em>procurement<\/em>, al\u00e9m de participar da expans\u00e3o internacional da companhia. Fundou tamb\u00e9m a Craft U, plataforma de educa\u00e7\u00e3o voltada a todo o mercado. Mais recentemente, como Chief Transformation Officer (CTO), conduziu as agendas de transforma\u00e7\u00e3o em tecnologia e pessoas e compartilhou a condu\u00e7\u00e3o da empresa com Marcio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 frente de uma diretoria experiente, Priscilla ter\u00e1 como foco a integra\u00e7\u00e3o dos neg\u00f3cios e dos pa\u00edses, o desenvolvimento das verticais de produtos e tecnologia para sustentar a expans\u00e3o da Craft junto a seus clientes e parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNosso pr\u00f3ximo ciclo parte de uma base constru\u00edda ao longo de quase tr\u00eas d\u00e9cadas. Vamos preservar a vis\u00e3o empreendedora de Marcellus, que deu origem \u00e0 Craft e segue orientando sua evolu\u00e7\u00e3o. Temos conhecimento de mercado, neg\u00f3cios especializados e equipes com capacidade de realiza\u00e7\u00e3o. Meu papel \u00e9 seguir dando dire\u00e7\u00e3o, conectar as compet\u00eancias dos nossos times e garantir que nossa escala se traduza em valor para que clientes, parceiros e equipes prosperem junto com a Craft\u201d, afirma Priscilla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s 13 anos na Craft, Marcio Dias encerrou sua atua\u00e7\u00e3o executiva em 30 de setembro para se dedicar a um empreendimento pr\u00f3prio. Sua lideran\u00e7a contribuiu para a expans\u00e3o da companhia, o fortalecimento da cultura comercial, a forma\u00e7\u00e3o de lideran\u00e7as e a constru\u00e7\u00e3o de rela\u00e7\u00f5es duradouras com clientes e parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Marcellus Hansford, fundador da Craft, a escolha re\u00fane conhecimento profundo do neg\u00f3cio e capacidade de transforma\u00e7\u00e3o. \u201cPriscilla liderou a constru\u00e7\u00e3o de neg\u00f3cios que fazem parte do que a Craft \u00e9 hoje. Sua experi\u00eancia conecta opera\u00e7\u00e3o, mercado, pessoas e estrat\u00e9gia. Poucas pessoas re\u00fanem uma vis\u00e3o t\u00e3o completa da companhia e, ao mesmo tempo, tanta capacidade de conduzir sua evolu\u00e7\u00e3o.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3cia e integrante do Conselho de Administra\u00e7\u00e3o, executiva assume como CEO de uma opera\u00e7\u00e3o com 36 escrit\u00f3rios em 11 pa\u00edses e 1.200&#8230;<\/p>\n","protected":false},"author":42,"featured_media":86782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13248],\"author_categories\":{\"13248\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13248,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[8809],"tags":[],"ppma_author":[13248],"class_list":["post-86781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-administracao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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