{"id":87123,"date":"2026-10-14T13:41:53","date_gmt":"2026-10-14T16:41:53","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=87123"},"modified":"2026-10-14T13:41:54","modified_gmt":"2026-10-14T16:41:54","slug":"btm-academy-antecipa-programacao-do-brazil-travel-market-2026-com-foco-em-inteligencia-artificial-dados-e-inovacao","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/btm-academy-antecipa-programacao-do-brazil-travel-market-2026-com-foco-em-inteligencia-artificial-dados-e-inovacao\/","title":{"rendered":"BTM Academy antecipa programa\u00e7\u00e3o do Brazil Travel Market 2026 com foco em Intelig\u00eancia Artificial, Dados e Inova\u00e7\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Iniciativa fruto da parceria entre a BBC Eventos e a VM Consultoria oferece capacita\u00e7\u00f5es exclusivas para organizadores de eventos, agentes de viagens e hoteleiros no Centro de Eventos do Cear\u00e1<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fruto da parceria estrat\u00e9gica entre a BBC Eventos e a VM Consultoria, o BTM Academy anuncia a sua programa\u00e7\u00e3o oficial para a edi\u00e7\u00e3o de 2026. Criado com o objetivo de impulsionar o aprofundamento t\u00e9cnico, a inova\u00e7\u00e3o e as novas estrat\u00e9gias de mercado, o evento de capacita\u00e7\u00e3o acontece nos dias 20 e 23 de outubro de 2026, no Centro de Eventos do Cear\u00e1, antecedendo e integrando a programa\u00e7\u00e3o oficial do BTM (Brazil Travel Market).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO BTM Academy nasce do nosso compromisso cont\u00ednuo em qualificar e transformar o mercado do turismo e de eventos. Queremos ir al\u00e9m da feira tradicional e entregar conhecimento pr\u00e1tico, estrat\u00e9gias com intelig\u00eancia de dados e li\u00e7\u00f5es reais de quem vive o setor diariamente, preparando nossos profissionais para liderar os pr\u00f3ximos anos com inova\u00e7\u00e3o e efici\u00eancia\u201d, destaca Claudio Junior, s\u00f3cio fundador do BTM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta \u00e9 preparar profissionais e empresas para os desafios e tend\u00eancias do futuro por meio de conte\u00fados focados em Intelig\u00eancia Artificial (IA), cultura <em>Data-Driven<\/em>, mapeamento de processos, estrat\u00e9gias de marketing e li\u00e7\u00f5es pr\u00e1ticas de bastidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Programa\u00e7\u00e3o por Salas e Eixos Tem\u00e1ticos<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SALA 1: Organizadores de Eventos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong> 20 de outubro de 2026 (Ter\u00e7a-feira)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hor\u00e1rio:<\/strong> 09h \u00e0s 18h<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f3dulos e Instrutores:<\/strong><strong><br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cen\u00e1rios e Tend\u00eancias: Quais as que moldar\u00e3o o futuro dos eventos?<\/strong> \u2014 <em>Vanessa Martin<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cultura Data-Driven: Decis\u00f5es Baseadas em Dados, N\u00e3o em Achismos<\/strong> \u2014 <em>Lucas Carvalho<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mapeamento de Processos de Eventos: A Engrenagem por Tr\u00e1s do BTM<\/strong> \u2014 <em>Alana Silva<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plano de Marketing e Comunica\u00e7\u00e3o: Construindo Autoridade e Desejo<\/strong> \u2014 <em>Thamires Andrade<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Casos Interessantes e Li\u00e7\u00f5es Aprendidas: Os Bastidores dos 15 Anos<\/strong> \u2014 <em>Breno Mesquita e Claudio Jr.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SALA 2: Agentes de Viagens<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong> 23 de outubro de 2026 (Sexta-feira)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hor\u00e1rio:<\/strong> 09h \u00e0s 12h<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instrutor:<\/strong> <em>Ney Neto<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SALA 3: Hoteleiros<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong> 23 de outubro de 2026 (Sexta-feira)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hor\u00e1rio:<\/strong> 14h \u00e0s 17h<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instrutor:<\/strong> <em>Ney Neto<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tema:<\/strong> Aplica\u00e7\u00e3o da IA, experi\u00eancias imersivas e tecnologias emergentes na hotelaria para otimiza\u00e7\u00e3o da opera\u00e7\u00e3o e jornada do h\u00f3spede (atendimento, conciergeria, personaliza\u00e7\u00e3o e automa\u00e7\u00e3o de processos).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inscri\u00e7\u00f5es e Informa\u00e7\u00f5es<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As vagas para os workshops do BTM Academy s\u00e3o limitadas. Para conferir os valores dos lotes e realizar a inscri\u00e7\u00e3o, acesse a plataforma oficial:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link para Inscri\u00e7\u00f5es:<\/strong><a href=\"https:\/\/www.eventspro.com.br\/e\/btm-brazil-travel-market-1781020146?utm_source=gemini\" target=\"_blank\" rel=\"noreferrer noopener\"> https:\/\/www.eventspro.com.br\/e\/btm-brazil-travel-market-1781020146<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SERVI\u00c7O:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evento:<\/strong> BTM Academy 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong> 20 e 23 de Outubro de 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local:<\/strong> Centro de Eventos do Cear\u00e1 \u2013 Fortaleza\/CE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Realiza\u00e7\u00e3o:<\/strong> BBC Eventos e VM Consultoria<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inscri\u00e7\u00f5es:<\/strong><a href=\"https:\/\/www.eventspro.com.br\/e\/btm-brazil-travel-market-1781020146?utm_source=gemini\" target=\"_blank\" rel=\"noreferrer noopener\"> EventsPro \u2013 BTM 2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iniciativa fruto da parceria entre a BBC Eventos e a VM Consultoria oferece capacita\u00e7\u00f5es exclusivas para organizadores de eventos, agentes de viagens&#8230;<\/p>\n","protected":false},"author":42,"featured_media":87124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13241],\"author_categories\":{\"13241\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13241,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[1970],"tags":[],"ppma_author":[13241],"class_list":["post-87123","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTM Academy antecipa programa\u00e7\u00e3o do Brazil Travel Market 2026 com foco em Intelig\u00eancia Artificial, Dados e Inova\u00e7\u00e3o - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, 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