{"id":87305,"date":"2026-10-16T18:40:42","date_gmt":"2026-10-16T21:40:42","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=87305"},"modified":"2026-10-16T18:40:42","modified_gmt":"2026-10-16T21:40:42","slug":"under-armour-inaugura-primeira-brand-house-no-brasil","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/under-armour-inaugura-primeira-brand-house-no-brasil\/","title":{"rendered":"Under Armour inaugura primeira Brand House no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Novo espa\u00e7o de 180 m\u00b2 no Shopping Villa-Lobos amplia a estrat\u00e9gia de venda direta ao consumidor e marca nova etapa da expans\u00e3o da marca no pa\u00eds<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Under Armour triplicou de tamanho no Brasil desde que passou a ser gerida pela Vulcabras, em 2018. Como parte de sua estrat\u00e9gia de expans\u00e3o no pa\u00eds, a marca inaugura nesta quinta-feira (15) sua primeira Brand House brasileira, no Shopping Villa-Lobos, em S\u00e3o Paulo. Com 180 m\u00b2, o espa\u00e7o estreia o conceito global Sportshouse no pa\u00eds, reunindo produtos de alta performance e solu\u00e7\u00f5es tecnol\u00f3gicas para diferentes modalidades esportivas, do treino \u00e0 competi\u00e7\u00e3o, al\u00e9m de pe\u00e7as voltadas ao dia a dia.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova loja re\u00fane produtos de alta performance, tecnologias aplicadas ao esporte e pe\u00e7as voltadas ao dia a dia, contemplando diferentes modalidades e necessidades, do treino \u00e0 competi\u00e7\u00e3o. A iniciativa amplia a estrat\u00e9gia de venda direta ao consumidor e complementa a atua\u00e7\u00e3o da Under Armour no e-commerce, no varejo multimarcas e nos outlets. O espa\u00e7o tamb\u00e9m receber\u00e1 lan\u00e7amentos, ativa\u00e7\u00f5es e a\u00e7\u00f5es com influenciadores e embaixadores da marca.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A inaugura\u00e7\u00e3o integra a estrat\u00e9gia de desenvolvimento da Under Armour no Brasil, que combina a expans\u00e3o dos canais de venda com uma atua\u00e7\u00e3o orientada pelas caracter\u00edsticas de cada mercado e pelo comportamento do consumidor. Sob a gest\u00e3o da Vulcabras, a marca avan\u00e7a no fortalecimento de sua presen\u00e7a no pa\u00eds, com foco no crescimento sustent\u00e1vel no longo prazo e na aloca\u00e7\u00e3o disciplinada de investimentos.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo espa\u00e7o de 180 m\u00b2 no Shopping Villa-Lobos amplia a estrat\u00e9gia de venda direta ao consumidor e marca nova etapa da expans\u00e3o&#8230;<\/p>\n","protected":false},"author":42,"featured_media":87306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13241],\"author_categories\":{\"13241\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13241,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[101],"tags":[],"ppma_author":[13241],"class_list":["post-87305","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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