{"id":87808,"date":"2026-10-27T00:41:43","date_gmt":"2026-10-27T03:41:43","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=87808"},"modified":"2026-10-27T00:41:44","modified_gmt":"2026-10-27T03:41:44","slug":"esg-confianca-empresarial-exige-transparencia-e-compromisso-com-resultados-concretos","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/esg-confianca-empresarial-exige-transparencia-e-compromisso-com-resultados-concretos\/","title":{"rendered":"ESG: Confian\u00e7a empresarial exige transpar\u00eancia e compromisso com resultados concretos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Miriam L\u00fcttgen, presidente da Sustentalli, destaca a import\u00e2ncia de incorporar valores, indicadores e a\u00e7\u00f5es efetivas \u00e0 gest\u00e3o para fortalecer a credibilidade das organiza\u00e7\u00f5es<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em um cen\u00e1rio marcado por crises clim\u00e1ticas, transforma\u00e7\u00f5es tecnol\u00f3gicas, mudan\u00e7as regulat\u00f3rias e maior circula\u00e7\u00e3o de informa\u00e7\u00f5es, <strong>a confian\u00e7a tornou-se um ativo estrat\u00e9gico para as empresas<\/strong>. Al\u00e9m de comunicar valores ou assumir compromissos p\u00fablicos, as organiza\u00e7\u00f5es precisam demonstrar, por meios de processos, indicadores e atitudes concretas que as suas promessas est\u00e3o incorporadas \u00e0 gest\u00e3o.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Miriam L\u00fcttgen, presidente da Sustentalli, a credibilidade empresarial depende da coer\u00eancia entre o discurso e a pr\u00e1tica, especialmente diante de <strong>desafios que exigem planejamento, transpar\u00eancia e responsabilidade. Essa rela\u00e7\u00e3o fica evidente quando se trata da gest\u00e3o de riscos clim\u00e1ticos<\/strong>. Com a previs\u00e3o de intensifica\u00e7\u00e3o do Super El Ni\u00f1o entre outubro de 2026 e fevereiro de 2027, as empresas precisam avaliar suas vulnerabilidades e desenvolver estrat\u00e9gias para enfrentar adversidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Nesse contexto, a prepara\u00e7\u00e3o e a capacidade de antecipar cen\u00e1rios s\u00e3o fundamentais para reduzir preju\u00edzos e garantir a continuidade das opera\u00e7\u00f5es. A adapta\u00e7\u00e3o clim\u00e1tica, portanto, precisa fazer parte das decis\u00f5es estrat\u00e9gicas, considerando os riscos espec\u00edficos de cada atividade e regi\u00e3o<\/strong>\u201d, destaca a presidente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A necessidade de comprovar compromissos tamb\u00e9m se estende \u00e0s pr\u00e1ticas ambientais, sociais e de governan\u00e7a. Nesse contexto, indicadores, avalia\u00e7\u00f5es, certifica\u00e7\u00f5es e mecanismos de acompanhamento ajudam a transformar inten\u00e7\u00f5es em evid\u00eancias, permitindo verificar a evolu\u00e7\u00e3o das iniciativas e identificar pontos que precisam ser aprimorados. \u201c<strong>A confian\u00e7a \u00e9 constru\u00edda quando existe coer\u00eancia entre aquilo que uma empresa afirma defender e o que ela efetivamente pratica. Isso exige metas claras, acompanhamento dos resultados e transpar\u00eancia para reconhecer avan\u00e7os e tamb\u00e9m os aspectos que ainda precisam melhorar<\/strong>\u201d, afirma Miriam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, a constru\u00e7\u00e3o da confian\u00e7a exige um compromisso cont\u00ednuo com a melhoria dos processos e a integra\u00e7\u00e3o da sustentabilidade \u00e0s decis\u00f5es estrat\u00e9gicas.<strong> Para al\u00e9m de atender \u00e0s expectativas do mercado e da sociedade, as empresas precisam estabelecer metas realistas, definir responsabilidades e monitorar os resultados alcan\u00e7ados<\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miriam L\u00fcttgen, presidente da Sustentalli, destaca a import\u00e2ncia de incorporar valores, indicadores e a\u00e7\u00f5es efetivas \u00e0 gest\u00e3o para fortalecer a credibilidade das&#8230;<\/p>\n","protected":false},"author":42,"featured_media":87809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13241],\"author_categories\":{\"13241\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13241,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[101],"tags":[],"ppma_author":[13241],"class_list":["post-87808","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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