{"id":88021,"date":"2026-10-29T20:52:24","date_gmt":"2026-10-29T23:52:24","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=88021"},"modified":"2026-10-29T20:52:25","modified_gmt":"2026-10-29T23:52:25","slug":"do-delivery-a-expansao-nacional-ogro-steaks-do-chef-jimmy-mcmanis-chega-a-sao-goncalo-e-mira-novas-pracas-no-rj","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/do-delivery-a-expansao-nacional-ogro-steaks-do-chef-jimmy-mcmanis-chega-a-sao-goncalo-e-mira-novas-pracas-no-rj\/","title":{"rendered":"Do delivery \u00e0 expans\u00e3o nacional: Ogro Steaks, do chef Jimmy McManis, chega a S\u00e3o Gon\u00e7alo e mira novas pra\u00e7as no RJ"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u200b<em>Integrante do Grupo Rob Food, hamburgueria aposta no modelo h\u00edbrido de entrega e lojas f\u00edsicas para acelerar sua rede de franquias, que hoje exige investimento inicial a partir de R$ 362 mil<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Famoso por transformar a paix\u00e3o pelo barbecue e por burgers robustos em um neg\u00f3cio de alta escala, o Ogro Steaks, marca criada em 2020 pelo chef Jimmy McManis, continua desbravando o estado do Rio de Janeiro. A rede acaba de inaugurar uma nova opera\u00e7\u00e3o de delivery em S\u00e3o Gon\u00e7alo, ampliando sua capilaridade log\u00edstica e refor\u00e7ando a estrat\u00e9gia de expans\u00e3o do Grupo Rob Food no modelo de franquias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nascida no auge da pandemia com foco total no formato de entrega, a marca evoluiu e hoje, tamb\u00e9m trabalha com outros formatos de opera\u00e7\u00e3o. S\u00e3o 12 opera\u00e7\u00f5es, entre cozinhas de delivery e pontos f\u00edsicos de destaque, como no Boxx Botafogo e no Botafogo Praia Shopping. O novo ponto em S\u00e3o Gon\u00e7alo \u00e9 uma das novidades de expans\u00e3o da franquia para o \u00faltimo trimestre do ano.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marca faz parte do Grupo Rob Food, que tamb\u00e9m \u00e9 detentora da Oliver\u2019s Pizza e da Temakeria Universit\u00e1ria. Apesar de recente no mercado, a holding vem crescendo com experi\u00eancia em food service, gest\u00e3o, tecnologia, marketing e opera\u00e7\u00e3o. No novo empreendimento, o franqueado passa a operar com uma marca que j\u00e1 tem posicionamento e proposta gastron\u00f4mica definidos. No caso do Ogro Steaks, o conceito de hamb\u00fargueres altos e fartos ajuda a diferenciar a opera\u00e7\u00e3o em um mercado competitivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b<strong>Avan\u00e7o no franchising<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que ingressou no franchising em 2022, o Ogro Steaks tem atra\u00eddo investidores de food service em busca de processos enxutos e marcas com forte apelo de mercado. O plano de expans\u00e3o da rede prioriza novas pra\u00e7as no estado do Rio, com mira em regi\u00f5es estrat\u00e9gicas como a Zona Oeste, a Regi\u00e3o dos Lagos e a Costa Verde, al\u00e9m de consolida\u00e7\u00e3o nacional. Hoje, o neg\u00f3cio oferece um modelo de franquia com investimento inicial a partir de R$ 362.000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bPara o chef Jimmy McManis, a chegada a S\u00e3o Gon\u00e7alo e o ritmo das novas franquias refletem a solidez de um produto pensado por quem vive o mercado de gastronomia de rua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\u201dA gente nunca quis fazer s\u00f3 mais um hamb\u00farguer. O Ogro Steaks nasceu para entregar fartura, personalidade e uma experi\u00eancia raiz de churrasco para dentro da casa do cliente. Ver a marca expandir por meio de parceiros e franqueados que acreditam nessa mesma verdade \u00e9 a prova de que nosso modelo entrega resultado no balc\u00e3o e consist\u00eancia na opera\u00e7\u00e3o\u201d, destaca Jimmy McManis, fundador da marc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200bIntegrante do Grupo Rob Food, hamburgueria aposta no modelo h\u00edbrido de entrega e lojas f\u00edsicas para acelerar sua rede de franquias, que&#8230;<\/p>\n","protected":false},"author":42,"featured_media":88022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13241],\"author_categories\":{\"13241\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13241,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[2017],"tags":[],"ppma_author":[13241],"class_list":["post-88021","post","type-post","status-publish","format-standard","has-post-thumbnail","category-informacoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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