{"id":88625,"date":"2026-11-12T14:23:00","date_gmt":"2026-11-12T17:23:00","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=88625"},"modified":"2026-11-12T14:23:01","modified_gmt":"2026-11-12T17:23:01","slug":"saiba-o-que-rolou-no-press-day-da-prestige-eyewear","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/saiba-o-que-rolou-no-press-day-da-prestige-eyewear\/","title":{"rendered":"Saiba o que rolou no Press Day da Prestige Eyewear"},"content":{"rendered":"\n

Empresa apresentou cole\u00e7\u00f5es FW\/26 em eyewear de marcas como Valentino, Gucci e Saint Laurent<\/strong><\/h4>\n\n\n\n

Em outubro, a Prestige Eyewear apresentou em primeira m\u00e3o, as novidades da temporada FW26 das principais maisons internacionais de eyewear.<\/p>\n\n\n\n

O protagonismo ficou por conta de Valentino, que ocupou o espa\u00e7o com uma identidade visual exclusiva, traduzindo a for\u00e7a, a sofistica\u00e7\u00e3o e o esp\u00edrito contempor\u00e2neo da maison italiana.<\/p>\n\n\n\n

Em uma verdadeira pr\u00e9via do que estar\u00e1 nas vitrines nos pr\u00f3ximos meses, o Press Day tamb\u00e9m revelou os lan\u00e7amentos de Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Ala\u00efa, Alexander McQueen, Chlo\u00e9, Montblanc, Cartier, Dunhill e Puma.<\/p>\n\n\n\n

Um encontro dedicado \u00e0 moda, ao design e \u00e0s novas express\u00f5es do luxo, antecipando os movimentos que prometem marcar a pr\u00f3xima temporada de eyewear.<\/p>\n\n\n\n

Confira as principais tend\u00eancias apresentadas:<\/strong><\/p>\n\n\n\n

BUG-EYE<\/strong><\/h4>\n\n\n\n
\n
\n
\"\"
Gucci<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"
Cartier<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Os modelos bug-eye<\/em> assumem protagonismo. Inspirados nos olhos dos insetos, seus formatos arredondados e marcantes aparecem tanto em vers\u00f5es oversized quanto em propostas menores e mais delicadas. A tend\u00eancia j\u00e1 desponta nas passarelas e ganha for\u00e7a entre celebridades e fashionistas, reafirmando o eyewear como um dos principais elementos de express\u00e3o individual.<\/p>\n\n\n\n

SHIELDS & GUMMIES<\/strong><\/h4>\n\n\n\n
\n
\n
\"\"
Balenciaga<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"
Bottega Veneta<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Se, por um lado, o consumidor est\u00e1 cada vez mais aberto a experimentar e se divertir com o eyewear, por outro, cresce o desejo por prote\u00e7\u00e3o, privacidade e uma certa dose de anonimato em um mundo cada vez mais exposto.<\/p>\n\n\n\n

Mas privacidade n\u00e3o significa necessariamente sobriedade. \u00c9 justamente a\u00ed que entram os shields<\/em> e os chamados gummies<\/em>: superf\u00edcies brilhantes, lentes coloridas, arma\u00e7\u00f5es transl\u00facidas e acabamentos de apar\u00eancia gelatinosa acrescentam leveza e divers\u00e3o \u00e0 tend\u00eancia.<\/p>\n\n\n\n

AVIADORES<\/h4>\n\n\n\n
\n
\n
\"\"
Alexander McQueen<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"
Montlblanc<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Os\u00a0 \u00f3culos aviadores atravessam d\u00e9cadas sem perder sua for\u00e7a. Para a temporada FW26, o modelo retorna renovado, mantendo sua ess\u00eancia cl\u00e1ssica, mas ganhando novas propor\u00e7\u00f5es, materiais e interpreta\u00e7\u00f5es.<\/p>\n\n\n\n

As tradicionais lentes em formato de gota aparecem acompanhadas por arma\u00e7\u00f5es mais marcantes, vers\u00f5es oversized e constru\u00e7\u00f5es minimalistas em metal. O resultado \u00e9 uma leitura contempor\u00e2nea de um dos maiores cl\u00e1ssicos da hist\u00f3ria dos \u00f3culos.<\/p>\n\n\n\n

ANOS 90<\/h4>\n\n\n\n
\n
\n
\"\"
Saint Laurent<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"
Saint Laurent<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

A est\u00e9tica dos anos 90 continua a influenciar a moda e encontra no eyewear um de seus principais territ\u00f3rios de express\u00e3o.<\/p>\n\n\n\n

Depois de temporadas dominadas pelo maximalismo, os c\u00f3digos da d\u00e9cada retornam com uma abordagem mais refinada: arma\u00e7\u00f5es estreitas, linhas retangulares, lentes escuras e formatos que remetem ao minimalismo cool caracter\u00edstico da \u00e9poca.<\/p>\n\n\n\n

A refer\u00eancia aparece tanto em modelos de inspira\u00e7\u00e3o vintage quanto em vers\u00f5es atualizadas, que combinam a atitude despretensiosa dos anos 90 com materiais e acabamentos contempor\u00e2neos.<\/p>\n\n\n\n

As marcas de \u00f3culos pertencentes ao Grupo Kering s\u00e3o representadas com exclusividade pela Prestige Eyewear.<\/p>\n\n\n\n

Fonte: Alee D& Lima<\/p>\n","protected":false},"excerpt":{"rendered":"

Empresa apresentou cole\u00e7\u00f5es FW\/26 em eyewear de marcas como Valentino, Gucci e Saint Laurent Em outubro, a Prestige Eyewear apresentou em primeira…<\/p>\n","protected":false},"author":30,"featured_media":88630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[2,12577,6762,1],"tags":[],"ppma_author":[13239],"class_list":["post-88625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-destaques","category-luxo","category-viral"],"yoast_head":"\nSaiba o que rolou no Press Day da Prestige Eyewear - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/saiba-o-que-rolou-no-press-day-da-prestige-eyewear\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saiba o que rolou no Press Day da Prestige Eyewear - 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