{"id":88751,"date":"2026-11-13T11:22:06","date_gmt":"2026-11-13T14:22:06","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=88751"},"modified":"2026-11-13T11:22:07","modified_gmt":"2026-11-13T14:22:07","slug":"black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/","title":{"rendered":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Inefici\u00eancias em compras e abastecimento podem ampliar custos operacionais e pressionar as margens do varejo no quarto trimestre<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto 87% dos consumidores brasileiros pretendem usar intelig\u00eancia artificial nas compras da Black Friday de 2026, a press\u00e3o sobre o varejo n\u00e3o est\u00e1 s\u00f3 na vitrine digital. Por tr\u00e1s do pico de vendas, milhares de compras corporativas de baixo valor, de embalagens a manuten\u00e7\u00e3o e servi\u00e7os, costumam ser fechadas sem negocia\u00e7\u00e3o, e esse volume pode corroer as margens do quarto trimestre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma pesquisa realizada pelo Reclame Aqui em agosto de 2026, com 2.161 consumidores, identificou que 41% dos participantes pretendem usar IA de forma intensa durante a data e 46% planejam recorrer \u00e0 tecnologia pontualmente. Do lado das empresas, uma an\u00e1lise do Google Cloud identificou falhas t\u00e9cnicas ou de processo em 18 das 35 grandes opera\u00e7\u00f5es de e-commerce brasileiras avaliadas na Black Friday de 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os problemas na jornada digital refor\u00e7am a import\u00e2ncia de avaliar os processos que sustentam a opera\u00e7\u00e3o. Com o Process Mining, \u00e9 poss\u00edvel identificar gargalos e inefici\u00eancias em etapas como compras e abastecimento, al\u00e9m de medir o retorno da IA a partir de ganhos operacionais, como redu\u00e7\u00e3o de custos e tempo. A disponibilidade de produtos, o cumprimento dos prazos e as condi\u00e7\u00f5es negociadas com fornecedores tamb\u00e9m influenciam a rentabilidade, mesmo em per\u00edodos de crescimento das vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma frente de aten\u00e7\u00e3o est\u00e1 na gest\u00e3o das compras corporativas. Empresas que administram milhares de pedidos precisam distribuir a capacidade das equipes entre contratos estrat\u00e9gicos e transa\u00e7\u00f5es de menor valor. Como cada negocia\u00e7\u00e3o exige tempo e recursos, parte dessas compras pode receber menos aten\u00e7\u00e3o ou ser processada sem uma avalia\u00e7\u00e3o aprofundada de alternativas comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa chamada cauda longa de compras re\u00fane transa\u00e7\u00f5es que, individualmente, podem ter impacto limitado, mas representam volumes expressivos quando consideradas em conjunto. Agentes de intelig\u00eancia artificial, que operam dentro do pr\u00f3prio ERP j\u00e1 usado pela empresa, podem ajudar a ampliar a cobertura das negocia\u00e7\u00f5es ao executar tarefas como cota\u00e7\u00e3o, negocia\u00e7\u00e3o com fornecedores e emiss\u00e3o de pedidos diretamente nos sistemas corporativos, seguindo regras definidas pelas empresas, com a equipe aprovando exce\u00e7\u00f5es. A tecnologia pode aumentar a capacidade de execu\u00e7\u00e3o das equipes, embora n\u00e3o elimine, por si s\u00f3, falhas de abastecimento ou problemas na jornada digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuando as equipes concentram esfor\u00e7os nos contratos de maior valor, milhares de compras menores podem seguir sem uma avalia\u00e7\u00e3o aprofundada das condi\u00e7\u00f5es comerciais. Agentes de IA permitem ampliar a negocia\u00e7\u00e3o dessas transa\u00e7\u00f5es em escala, identificando oportunidades que dificilmente seriam tratadas individualmente pelas equipes\u201d, afirma Alex Meincheim, CEO e cofundador da UpFlux, empresa brasileira especializada em Enterprise AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a UpFlux, a empresa j\u00e1 analisou mais de R$ 59 bilh\u00f5es em compras corporativas. Em opera\u00e7\u00f5es de cauda longa, o potencial de economia informado \u00e9 de R$ 1,6 milh\u00e3o a cada R$ 20 milh\u00f5es processados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A automa\u00e7\u00e3o de Compras representa uma das frentes de aplica\u00e7\u00e3o da IA na opera\u00e7\u00e3o empresarial. Ao ampliar a capacidade de negocia\u00e7\u00e3o e reduzir o volume de tarefas transacionais executadas manualmente, a tecnologia pode contribuir para o controle de despesas e liberar as equipes para decis\u00f5es estrat\u00e9gicas. \u201cPara quem ainda vai passar pela Black Friday, a recomenda\u00e7\u00e3o \u00e9 simples: olhar para as compras recorrentes de baixo valor dos pr\u00f3ximos 60 dias e checar quantas foram cotadas. Na maioria das empresas, a resposta surpreende\u201d, afirma Meincheim .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inefici\u00eancias em compras e abastecimento podem ampliar custos operacionais e pressionar as margens do varejo no quarto trimestre Enquanto 87% dos consumidores&#8230;<\/p>\n","protected":false},"author":42,"featured_media":88752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[13241],\"author_categories\":{\"13241\":\"1\"},\"fallback_author_user\":\"32\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":13241,\"display_name\":\"Reda\u00e7\u00e3o\",\"is_guest\":0,\"category_id\":\"1\"}]}"},"categories":[8806],"tags":[],"ppma_author":[13241],"class_list":["post-88751","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Inefici\u00eancias em compras e abastecimento podem ampliar custos operacionais e pressionar as margens do varejo no quarto trimestre Enquanto 87% dos consumidores...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-13T14:22:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T14:22:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BugNet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\"},\"author\":{\"name\":\"BugNet\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff\"},\"headline\":\"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o\",\"datePublished\":\"2026-11-13T14:22:06+00:00\",\"dateModified\":\"2026-11-13T14:22:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\"},\"wordCount\":600,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg\",\"articleSection\":[\"Vendas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\",\"name\":\"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg\",\"datePublished\":\"2026-11-13T14:22:06+00:00\",\"dateModified\":\"2026-11-13T14:22:07+00:00\",\"author\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff\"},\"breadcrumb\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage\",\"url\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg\",\"contentUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg\",\"width\":1600,\"height\":1200,\"caption\":\"Alex Meincheim, CEO e cofundador da UpFlux.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/economiasa.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\",\"url\":\"https:\/\/economiasa.com.br\/blog\/\",\"name\":\"Economia S\/A\",\"description\":\"Ler faz bem para os neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff\",\"name\":\"BugNet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g9c8a4208815e3711cd8311af9d426853\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g\",\"caption\":\"BugNet\"},\"url\":\"https:\/\/economiasa.com.br\/blog\/author\/bugnet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/","og_locale":"pt_BR","og_type":"article","og_title":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A","og_description":"Inefici\u00eancias em compras e abastecimento podem ampliar custos operacionais e pressionar as margens do varejo no quarto trimestre Enquanto 87% dos consumidores...","og_url":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/","og_site_name":"Economia S\/A","article_published_time":"2026-11-13T14:22:06+00:00","article_modified_time":"2026-11-13T14:22:07+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"BugNet","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#article","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/"},"author":{"name":"BugNet","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff"},"headline":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o","datePublished":"2026-11-13T14:22:06+00:00","dateModified":"2026-11-13T14:22:07+00:00","mainEntityOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/"},"wordCount":600,"image":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg","articleSection":["Vendas"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/","url":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/","name":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o - Economia S\/A","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage"},"image":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg","datePublished":"2026-11-13T14:22:06+00:00","dateModified":"2026-11-13T14:22:07+00:00","author":{"@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff"},"breadcrumb":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#primaryimage","url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg","contentUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2026\/11\/Alex-Meincheim-CEO-e-cofundador-da-UpFlux.jpeg","width":1600,"height":1200,"caption":"Alex Meincheim, CEO e cofundador da UpFlux."},{"@type":"BreadcrumbList","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-87-dos-consumidores-pretendem-usar-ia-mas-18-de-35-grandes-e-commerces-tiveram-falhas-na-ultima-edicao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/economiasa.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Black Friday: 87% dos consumidores pretendem usar IA, mas 18 de 35 grandes e-commerces tiveram falhas na \u00faltima edi\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/economiasa.com.br\/blog\/#website","url":"https:\/\/economiasa.com.br\/blog\/","name":"Economia S\/A","description":"Ler faz bem para os neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/f0453ed094eb48de456b813c00e679ff","name":"BugNet","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g9c8a4208815e3711cd8311af9d426853","url":"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3bb6587db856dcfccfd52e5c4a271ee2c924190045b1d71648f6a3282ed2ab79?s=96&d=mm&r=g","caption":"BugNet"},"url":"https:\/\/economiasa.com.br\/blog\/author\/bugnet\/"}]}},"authors":[{"term_id":13241,"user_id":34,"is_guest":0,"slug":"fada","display_name":"Reda\u00e7\u00e3o","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4f2972f62de6885dcca429ac19cedb2f2cc29059d11fb856e3913b167913f851?s=96&d=mm&r=g","author_category":"","first_name":"Reda\u00e7\u00e3o","last_name":"","user_url":"","job_title":"","description":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/88751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=88751"}],"version-history":[{"count":0,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/88751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media\/88752"}],"wp:attachment":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=88751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=88751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=88751"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=88751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}